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most clicks on "Rarely shown due to low quality score"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I'm puzzled - I have a keyword that resulted in most clicks so far, has second best CTR (5.06%) and is second most displayed, yet it has the score of only 2/10. And it's relevant to both ad and the landing page. Any ideas?

 

Thanks,

Andrej

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: most clicks on "Rarely shown due to low quality score"

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Andrej,

Welcome to community, I think so. ad position and landing page is very important for quality score. you can improve your QS, and also you'll improve the campaign and you'll gain high CTR. https://support.google.com/adwords/answer/2454010?hl=en

Thanks

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: most clicks on "Rarely shown due to low quality score"

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Andrej,

Welcome to community, I think so. ad position and landing page is very important for quality score. you can improve your QS, and also you'll improve the campaign and you'll gain high CTR. https://support.google.com/adwords/answer/2454010?hl=en

Thanks

Re: most clicks on "Rarely shown due to low quality score"

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Abu,
Quality score has now improved (4/10). Looks like Google automatically adjusted it due to a good CTR.
Cheers

Re: most clicks on "Rarely shown due to low quality score"

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
You are most welcome, hope you will ask any question with feel free.