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more than one ad in an ad group

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# 1
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If i create more than one add in an ad group - does google show them both in a random  or controlled split. I cant seem to find any way of promoting one over the other, it simply lists the two (soon to be three i hope) under the ad group heading

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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: more than one ad in an ad group

Top Contributor
# 2
Top Contributor

Hi peartree,

 

If you wish to test ad copy using the same keywords, place both ads (or more) in the same ad group. If you wish to use different keywords, place them in separate ad groups.

 

In the campaign settings, look for "Delivery method " and select "Standard: Show ads evenly over time". This will split ad impressions evenly for 90 days. After that time, Google will show the better performing ad (best CTR) most often. This is usually the better setting for testing new ads.

 

If you have three ads, all three will rotate evenly. There is no option to set a percentage for display of your ads within an ad group or campaign.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: more than one ad in an ad group

Top Contributor
# 3
Top Contributor

Hi Peartree,

 

Welcome to the Community!

 

Once you, as Pete suggested, set the delivery method to 'Standard' there is one more step for you to take.

 

You have a few choices for what is called 'Ad Rotation' options and they are found under the advanced options, on the settings tab for your campaign(s).

 

The three options are as follow (from the help center):

 

Optimize for clicks (the default) gives preference to your ads that are expected to get the most clicks, based on your past clickthrough rates (CTRs). Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.

Optimize for conversions gives preference to your ads that are expected to get the most conversions like purchases and sign-ups. Your ad group might receive fewer clicks, but it'll likely receive more conversions. If there isn't enough conversion data to determine which ad is likely to provide the most conversions, ads will rotate to optimize for clicks.

Rotate gives equal preference to all active ads in your ad group, regardless of how each ad performs. Each ad will be eligible to show an equal number of times, but the actual impressions -- how often each is actually shown -- can differ across ads based on a number of factors.

 

You will want to select Rotate so your ads will in fact "Rotate evenly: Show ads more evenly for 90 days, then optimize for clicks"  by default the first, 'Optimize for Clicks' option will be selected and that will not serve as equally as the rotate option will.

 

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: more than one ad in an ad group

Top Contributor
# 2
Top Contributor

Hi peartree,

 

If you wish to test ad copy using the same keywords, place both ads (or more) in the same ad group. If you wish to use different keywords, place them in separate ad groups.

 

In the campaign settings, look for "Delivery method " and select "Standard: Show ads evenly over time". This will split ad impressions evenly for 90 days. After that time, Google will show the better performing ad (best CTR) most often. This is usually the better setting for testing new ads.

 

If you have three ads, all three will rotate evenly. There is no option to set a percentage for display of your ads within an ad group or campaign.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: more than one ad in an ad group

Top Contributor
# 3
Top Contributor

Hi Peartree,

 

Welcome to the Community!

 

Once you, as Pete suggested, set the delivery method to 'Standard' there is one more step for you to take.

 

You have a few choices for what is called 'Ad Rotation' options and they are found under the advanced options, on the settings tab for your campaign(s).

 

The three options are as follow (from the help center):

 

Optimize for clicks (the default) gives preference to your ads that are expected to get the most clicks, based on your past clickthrough rates (CTRs). Google will try to show those ads more often than other ads in your ad group to help you gain more clicks and impressions.

Optimize for conversions gives preference to your ads that are expected to get the most conversions like purchases and sign-ups. Your ad group might receive fewer clicks, but it'll likely receive more conversions. If there isn't enough conversion data to determine which ad is likely to provide the most conversions, ads will rotate to optimize for clicks.

Rotate gives equal preference to all active ads in your ad group, regardless of how each ad performs. Each ad will be eligible to show an equal number of times, but the actual impressions -- how often each is actually shown -- can differ across ads based on a number of factors.

 

You will want to select Rotate so your ads will in fact "Rotate evenly: Show ads more evenly for 90 days, then optimize for clicks"  by default the first, 'Optimize for Clicks' option will be selected and that will not serve as equally as the rotate option will.

 

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

more than one ad in an ad group

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Apparently the Rotate equal preference is no longer supported. In the new Adwords admin panel go to Settings / Additional Settings and click Ad rotation. Your choices are:

 

Optimize: Prefer best performing ads

 

OR 

 

Do not optimize: Rotate ads indefinitely 

 

The second option sounds most like "Rotate" Google's info box for this option states:

"Lower-performing ads will run about as often as higher-performing ads for an indefinite period of time. This option is not recommended for most advertisers"

 

Dan

more than one ad in an ad group

Top Contributor
# 5
Top Contributor

This thread has been closed to new replies since it is from 2012. There is no need to post to threads that are old. There are many changes to AdWords each year and older information will certainly be different today.

 

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation. It's always best to start your own thread versus making comments to random threads, even if your issue seems related.

 

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic. Making your new thread is fast, easy and allows more specific help directly to you (and not all of the other members in the old thread).

 

Thank you.

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