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modified broad match queries ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

+beautiful green carpet

Is the BMM (Broad match modifier) applicable on just beautiful alone [which means beautiful must be present in search query] or both on green and carpet??

Thank you in advance

1 Expert replyverified_user

modified broad match queries ?

Rising Star
# 2
Rising Star

Hi Shekhar,

 

Good question.

 

In this example, only the word beautiful would be required to be in the search term in order to trigger your keyword. Place the + sign next to any words in your keyword that you want to require be in the search term in order to trigger your keyword.

 

You can learn more here: https://support.google.com/adwords/answer/2497702

 

Best,

 

John

modified broad match queries ?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Shekhar,

 

Yes, the BMM will be applicable on the word +beautiful

 

Thanks,

Aslam