mobile app (android & ios) remarketing campaign
Re: mobile app (android & ios) remarketing campaign
Firstly, you'll have to create 2 re-marketing tags (Android & iOS) from AdWords to get the code or tracking IDs. You can choose to either add the code directly (like the usual re-marketing code) or just integrate the tracking ID (steps here) with the App to capture users in the list. More info about adding re-marketing tag to the App can be found here.
Then you'll have to create two 'Display Network Only - Mobile App Install' campaigns (Android & iOS) and add the appropriate list to the ad group, to start re-marketing ads to previous App visitors.
Hope this helps,