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managing keyword ads vs keywordless ads?

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# 1
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How do Keywordless ads and Keyword ads interact?

 

If I run a travel company, i have a bunch of hotels for Bali.  I make a keyword adgroup for the keyword "Bali Hotels" and optimize my adcopy for it.

 

On the other hand, I have my keywordless ads running and I see that some of the queries it caputred are for Bali Hotels.

 

Therefore, I have my Bali Hotels adgroup running and also my keywordless add running at the same time.  Is there indication that one add is canibilizing?  What are best practices to run Keywordless ads and keyword ads?

 

thanks?

 

Tudor

1 Expert replyverified_user

Re: managing keyword ads vs keywordless ads?

Top Contributor
# 2
Top Contributor

Hi Tudor, can you explain what you mean by "keywordless" Ads?  Are you talking about Ads targeted on the Display Network by Topic or Demographic, etc?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: managing keyword ads vs keywordless ads?

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# 3
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Hi Tudor,

 

I'm not too sure what you mean by keywordless ads but it is always a good idea to use keywords in your adtexts. This means that users will see ads that as similar to their search terms as possible and will be more likely to click on the ad. Any search term that appears in an adtext will appear in bold, highlighting your ad's relevance to the user. Keyword reptition is a great way to show the most relevant adtext to the most relevant users, provided you have well targeted adgroups in your account.

 

Good luck!