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linking product listings ads to extensions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it possible to link My Product Listings Ads With any of the extensions (call , location, offers etc).

If so how can I do this or is it only relevant for conventional adword campaigns?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jason S
September 2015

Re: linking product listings ads to extensions

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jason, Welcome to the Community,

 

The Products listing Ads appear with additional information like a product image, price, and the merchant name.

 

However there is this rule "We allow a Product Listing Ad to appear at the same time as a text ad because we want to give shoppers access to the full variety of products that match their search. " , which allows you to run text ads with extensions at the same time with PLA for the same search terms. More about it here : link

 

 

For PLA :

 

The extensions ( location, call, etc) apply to standard text ads, not to Product listing Ads (which also have images). For refference read this :

 

https://support.google.com/adwordspolicy/answer/1054212?hl=en

 

"Call extensions

What's the policy?

Call extensions allow you to include a phone number in your standard text ad. "

 

https://support.google.com/adwordspolicy/answer/144649?hl=en

 

"Location extensions
What's the policy?

Location extensions allow you to include location information in your standard text ads. "

 

Regarding the offer extensions ( discounts) , in the setup of PLA you can also use promotional texts in each of the ad groups in the optional "Promotion" field, just like discounts. This promotion text is for all the products in the ad group.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jason S
September 2015

Re: linking product listings ads to extensions

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jason, Welcome to the Community,

 

The Products listing Ads appear with additional information like a product image, price, and the merchant name.

 

However there is this rule "We allow a Product Listing Ad to appear at the same time as a text ad because we want to give shoppers access to the full variety of products that match their search. " , which allows you to run text ads with extensions at the same time with PLA for the same search terms. More about it here : link

 

 

For PLA :

 

The extensions ( location, call, etc) apply to standard text ads, not to Product listing Ads (which also have images). For refference read this :

 

https://support.google.com/adwordspolicy/answer/1054212?hl=en

 

"Call extensions

What's the policy?

Call extensions allow you to include a phone number in your standard text ad. "

 

https://support.google.com/adwordspolicy/answer/144649?hl=en

 

"Location extensions
What's the policy?

Location extensions allow you to include location information in your standard text ads. "

 

Regarding the offer extensions ( discounts) , in the setup of PLA you can also use promotional texts in each of the ad groups in the optional "Promotion" field, just like discounts. This promotion text is for all the products in the ad group.