AdWords
4.1K members online now
4.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

landing page

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

does it make sense to have a separate landing page for each ad group?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Melody N
September 2015

Re: landing page

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Melody N,

 

Welcome.

 

            it’s a best practice to create a dedicated landing page for every ad group,even if your offer is the same. This is because Google is looking for a clear through-line from the keyword you’re bidding on all the way down to the landing page. For example, let’s say you’re advertising for a law firm and all your ads eventually lead to the same inquiry form. It’s still a good idea to create differentiated landing pages for each group of related keywords that you’re targeting.You could make one landing page for people filing mesothelioma lawsuits, another landing page for people suing over lead paint, etc.

 

         The most important quality of an optimized landing page is relevance: Just as your ad text should be relevant to your keyword, your landing page should be relevant to your Google ad. The page should provide what the ad promises and what the user wants.

 

 

 

 

View solution in original post

landing pages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

does it make sense to have a separate landing page for each ad group?

Re: landing pages

[ Edited ]
Top Contributor Alumni
# 3
Top Contributor Alumni

Hi Melody N,

 

The reason you use ad groups is to split your keywords up into relevant categories. By having separate, targeted landing pages for each ad group users are more likely to find what they are looking for which should benefit you.

 

I hope this helps.

Marked as Best Answer.
Solution
Accepted by topic author Melody N
September 2015

Re: landing page

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Melody N,

 

Welcome.

 

            it’s a best practice to create a dedicated landing page for every ad group,even if your offer is the same. This is because Google is looking for a clear through-line from the keyword you’re bidding on all the way down to the landing page. For example, let’s say you’re advertising for a law firm and all your ads eventually lead to the same inquiry form. It’s still a good idea to create differentiated landing pages for each group of related keywords that you’re targeting.You could make one landing page for people filing mesothelioma lawsuits, another landing page for people suing over lead paint, etc.

 

         The most important quality of an optimized landing page is relevance: Just as your ad text should be relevant to your keyword, your landing page should be relevant to your Google ad. The page should provide what the ad promises and what the user wants.

 

 

 

 

Re: landing page

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

That is very helpful, thanks

Re: landing page

[ Edited ]
Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭

You are most welcome Melody...Smiley Happy

 

[Edit]

 

Please remove your personal info form your above post. It is a public forum.

Re: landing page

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi As you told above ,i have 10  pages have the same Content with seperate adgroups and seperate landing pages url,but  it's showing