AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5K members online now
5K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

keyword formats to run ads on google flight search page

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I read about adwords for google flight search from here http://www.rimmkaufman.com/blog/google-flight-search-marketing/12032014/ , and I'm wondering where can i get some keyword formats to run those ads.  

2 Expert replyverified_user

Re: keyword formats to run ads on google flight search page

Top Contributor
# 2
Top Contributor
Hi there.
Welcome to the community.

I'm not sure I understand exactly what you're looking for. What is a keyword format? Can you explain in a little more detail?

Re: keyword formats to run ads on google flight search page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
if you read the article I attached above, there seem to be some keyword formats that make ads target certain flight search result page which has certain conditions such as origin, destination, date, etc.

Re: keyword formats to run ads on google flight search page

Rising Star
# 4
Rising Star

The comments in the article say that you can use "all three" keyword match types (at the time this was written, there were only three), so the "formats" you can use would be Broad, Phrase, and Exact match.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*