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is it necessary to add keywords in display network?

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# 1
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Re: is it necessary to add keywords in display network?

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# 2
Top Contributor

Hello  there;

It is not necessary; however  strongly recommended.

The system uses contextual targeting algorithm to match   "theme" of keywords to  relevant content on web sites. This is an important addition to any targeting methodת to narrow targeting  only to relevant  pages.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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