AdWords
5.7K members online now
5.7K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

impression tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anyone tell me if google anayltics can track impressions from display ads being served. If so is it just limited to the google network.

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: impression tracking

Top Contributor
# 3
Top Contributor

Hi Mitch,

 

I'm sorry to say but Adrian's response, while a great effort, is completely unrelated to your question.  I don't see how organic (SEO) information/data has anything to do with paid impressions from GDN/Display campaigns.

 

I'm making some assumptions below as I don't really have enough info to respond exactly as I would like so please correct me if I'm assuming incorrectly.

 

First, I'm assuming you're actually referring to AdWords Display Ads. Based on this, I'm not exactly sure what you mean by 'Limited to Google Network'.  The "Google Display Network' contains all of the sites that allow Google ads to be served. I'm unaware of any additional options through AdWords. The GDN is a little different than the setup for search ads where you have options for 'Google Search vs. Search Partners'.  

 

If you happen to be using a 3rd party or alternative ad serving platform, you should probably check with the Analytics specialists over at the Analytics Forum or your ad serving provider to see what options you have.  I do know that Analytics is extremely flexible and powerful for tracking many things across your site.

 

The data/information you will find below will/should match the data in your AdWords console and is still assuming that you're referring to AdWords Display Ads.  

 

Assuming you have your AdWords and Analytics accounts linked and tracking properly, you can drill down into the 'Advertising' reports and see impression data at the campaign level and deeper (down to the ad group/ad creative) for both Search and Display Campaigns.

 

1. Click 'Advertising' > 'AdWords' > 'Campaigns'

(Note: You can select/drill down to a specific campaign/ad group/ad creative at any time)

2. Choose 'Clicks' 

3. View impression data for the selected campaign(s)/ad group etc...

 

Impressions data in Analytics

 

Does that help at all?

 

Again, if you're on a completely different track with some other display ads, this may not apply the same way.

 

Keep us posted.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Re: impression tracking

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Mitch C ! Welcome to the Community !

 

You have a very interesting questions that few try to ask.

 

Take a look at this info page , which describes the info you ask about by enabling SEO data in Analytics

 

https://support.google.com/analytics/answer/1308626?hl=en

 

The Search Engine Optimization reports in Analytics use four metrics specific to Google Web Search data:

  • Impressions—the number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions

So it seems that you can only track non-paid impressions

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: impression tracking

Top Contributor
# 3
Top Contributor

Hi Mitch,

 

I'm sorry to say but Adrian's response, while a great effort, is completely unrelated to your question.  I don't see how organic (SEO) information/data has anything to do with paid impressions from GDN/Display campaigns.

 

I'm making some assumptions below as I don't really have enough info to respond exactly as I would like so please correct me if I'm assuming incorrectly.

 

First, I'm assuming you're actually referring to AdWords Display Ads. Based on this, I'm not exactly sure what you mean by 'Limited to Google Network'.  The "Google Display Network' contains all of the sites that allow Google ads to be served. I'm unaware of any additional options through AdWords. The GDN is a little different than the setup for search ads where you have options for 'Google Search vs. Search Partners'.  

 

If you happen to be using a 3rd party or alternative ad serving platform, you should probably check with the Analytics specialists over at the Analytics Forum or your ad serving provider to see what options you have.  I do know that Analytics is extremely flexible and powerful for tracking many things across your site.

 

The data/information you will find below will/should match the data in your AdWords console and is still assuming that you're referring to AdWords Display Ads.  

 

Assuming you have your AdWords and Analytics accounts linked and tracking properly, you can drill down into the 'Advertising' reports and see impression data at the campaign level and deeper (down to the ad group/ad creative) for both Search and Display Campaigns.

 

1. Click 'Advertising' > 'AdWords' > 'Campaigns'

(Note: You can select/drill down to a specific campaign/ad group/ad creative at any time)

2. Choose 'Clicks' 

3. View impression data for the selected campaign(s)/ad group etc...

 

Impressions data in Analytics

 

Does that help at all?

 

Again, if you're on a completely different track with some other display ads, this may not apply the same way.

 

Keep us posted.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: impression tracking

[ Edited ]
Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello 

 

PPCBossman makes a valid point, but since the same info is available in the adwords interface right after you login in the home tab, answering to that seemed futile.

 

I was interested by this part of his concern 'Can anyone tell me if google anayltics ........... is it just limited to the google network."

 

It seemed to me that Mitch C wanted to know if he could track other types of impressions of his website than just the ones from the GDN , if he could track other non-paid data , but impressions (page views) not clicks .

 

But I could have very well missinterpreted and thank you PPCBossman for stepping in.

Re: impression tracking

Top Contributor
# 5
Top Contributor

Adrian B wrote:

Hello 

 

PPCBossman makes a valid point, but since the same info is available in the adwords interface right after you login in the home tab, answering to that seemed futile.

 


Hi Adrian,

 

It's best to try and answer the questions that are posted to the best of your ability and if you have a concern of whether or not you understand the question, ask for more info or state the confusion in your post (I made many assumptions and you can see that I stated as such). Most of the time, folks know what they're looking for when they ask questions here.

 

Many AdWords users, including myself, do not fully rely on the AdWords interface for data.  Although more Analytics data is becoming available in the AdWords UI, there is far more actionable data available in Analytics.

 

Let's hope that collectively, we've covered what the OP is looking for. 

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: impression tracking

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭
Good advice to express what kind of asumptions I make before I build an answer. Thank you , I will remember this.


I am curious if Mitch could tell me at what purpose does he uses the impressions from analytics , and how would it be different from using the impressions data from adwords UI.

Re: impression tracking

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
And what if my AdWords already reports View Through tracking? Shouldnt my GA pick them up then too?