Re: image ads payment
Hi Gerald T,
do i pay more for image ads?
No you should not pay more for image ads in Google Display Network.Basically Image ads(Diaplay Ad) follow the below bidding methods:
CPC (cost-per-click) bidding: Pay for a click. CPCs range from US$0.01 or the local currency equivalent.
Cost-per-thousand impressions (CPM) bidding: Pay for every one thousand impressions of your ad. You can choose a CPM from US$0.25 or the local currency equivalent.
You can easily control the cost of your image ad. The cost only depends on how much you want to bid and how well your ads perform. You can set your daily budget, and there is no minimum spending commitment.
Here is the link with more information...
Hope this helps..
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