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i am not getting clicks for display ads

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# 1
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i am not getting clicks for my display ads 


please let me know is there anything i need to change or add


i have received impression like "1200" but i didn't get even one click



1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: i am not getting clicks for display ads

Top Contributor
# 2
Top Contributor

Hi Sanjeet, bear in mind that the CTR figures for the Display network average out a lot lower than they do for Search so 1200 impressions without a click is nowhere near as worrying on Display as it would be on Search.


This said, if you're not getting clicks on your Ads (in any network) there's usually only two reasons:


1)  Your Ads don't appear relevant to the placement

2)  Your Ads aren't appealing


It looks from your screenshot that you're targeting android, ios and apple developers all in the same Campaign, this does suggest your Ads may not be as focused as they should be.



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