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how to optimize account performance

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# 1
Visitor ✭ ✭ ✭

How to optimize/improve account performance

1 Expert replyverified_user

Re: how to optimize account performance

Rising Star
# 2
Rising Star

Good morning.


Optimizing an account simply means making edits to improve performance. Either to get more sales or or to get sales at a lower cost--something like that.


There is no one path to optimizing an account. You need to know what you want to do (increase sales, reduce CPA, or something else), then you need to study your campaign's performance data to figure out where you can make improvements.


If you have specific questions, please free free to ask them. (Or, you can try reviewing some of the material in the AdWords Help learning center.)



Google AdWords Top Contributor

Re: how to optimize account performance

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# 3
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Hi Himanshu,

Account Optimization is all about reworking/tweaking campaign structure to get better response.

# Analise Campaign performance against the targeted goals you want to achieve from your campaigns, i.e : Getting Higher CTR, Lower CPC, Higher Impressions etc..

# Study search query terms reports - Add relevant search as KW in Keyword list OR if getting unwanted clicks from some useless search querries, add them under negative Keyword list

# Study scheduling of your ads...what is the most fruitful time and days for your campaigns...?

#If Clicks are there and no conversions, then try to understand the LP communication, Is it lined with your Advertising message, Is that interesting to your Clients?

for further customised query you can refer to Else write back here with your exact issue.

Vikrant Singh