how to determine estimated cpc or cpm of display network
I have a query, when I checked for estimated cpc and cpm in display planner, it is being displayed as - 0.00 - 1.00 USD. Is there any way to check the accurate cpc and cpm of the selected keywords or placements before we trigger the banner ads, Thanks, Ameer
Re: how to determine estimated cpc or cpm of display network
Display Planner gives a rough estimate of bids, which I wouldn't consider while building a campaign. Further, there isn't a column or feature that could tell us the estimate (like in search network) for display network and hence the only other option would be trial & error. I'd recommend starting with higher bids and gradually decreasing it, to settle at an appropriate value.
Hope that helps!