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how to determine estimated cpc or cpm of display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello friends, 


I have a query, when I checked for estimated cpc and cpm in display planner, it is being displayed as  - 0.00 - 1.00 USD.  Is there any way to check the accurate cpc and cpm of the selected keywords or placements before we trigger the banner ads,  Thanks,  Ameer

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Ameer K
September 2015

Re: how to determine estimated cpc or cpm of display network

Rising Star
# 2
Rising Star
Hi Ameer,

Display Planner gives a rough estimate of bids, which I wouldn't consider while building a campaign. Further, there isn't a column or feature that could tell us the estimate (like in search network) for display network and hence the only other option would be trial & error. I'd recommend starting with higher bids and gradually decreasing it, to settle at an appropriate value.

Hope that helps!
Sumanth Sridhar