Re: how to decreasekeyword cost please suggest me??please reply.......
Hello and welcome,
@Web I wrote:
how to decreasekeyword cost please suggest me??please reply.........
Your keyword cost would be reduced only if the Quality Score improves and the Ad Rank is uplifted.
Ad Rank = Quality Score X Bid. Higher the Ad Rank is, lower you will have to spend and less will be your cost.
Hence try and improve on these 2 important metrics and then see if you could reduce the CPC.
See this video on Ad Rank by Google's Chief Economist Hal Varian:
Also read this Top Tips section for more insights: http://support.google.com/adwords/topic/1714060
Best of Luck!