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how to decreasekeyword cost please suggest me??please reply.........

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how to decreasekeyword cost please suggest me??please reply.........

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Re: how to decreasekeyword cost please suggest me??please reply.......

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# 2
Top Contributor

Hello and welcome,

 


@Web I wrote:

how to decreasekeyword cost please suggest me??please reply.........


Your keyword cost would be reduced only if the Quality Score improves and the Ad Rank is uplifted.

Ad Rank = Quality Score X Bid. Higher the Ad Rank is, lower you will have to spend and less will be your cost.

 

Hence try and improve on these 2 important metrics and then see if you could reduce the CPC.

 

See this video on Ad Rank by Google's Chief Economist Hal Varian:

 

 

Also read this Top Tips section for more insights: http://support.google.com/adwords/topic/1714060

 

Best of Luck!

Pankaj