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how to best target with topics and interests

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# 1
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If I want to target by topics in the display network am I also meant to put keywords into each adgroup? Probably a stupid question but I'm just not sure?? I've set up another campaign in display that is just keyword based with now specific targeting and now I want to run a topic targeted campaign to see if I can get wider reach, however I'm just not sure if I put all the keywords in each adgroup again??  

1 Expert replyverified_user

Re: how to best target with topics and interests

Top Contributor
# 2
Top Contributor

Hello Kohnny770;

I agree that this is a confusing issue..

If you add keyword, those serve for contextual targeting: The system is finding relevant pages with content that matches the theme of keywords.


If you add another targeting method, both work together. For example: if you target topics and add keywords, the system target relevant pages, with content that matches the keywords theme only on sites listed under topics.


Read more about contextual targeting:



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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