how do I get independent seller reviews to appear on my ads?
Re: how do I get independent seller reviews to appear on my ads?[ Edited ]
March 2013 - last edited March 2013
Edit - I'm being stupid and missed the whole point of your post. See the last sentence for the answer to your question.
Google automatically picks up independent reviews from a number of sources. If you would like to fast track this I would recommend looking into Feefo.
Essentially, after an order has been placed, an email is sent to the buyer asking for feedback. Another nifty featurs is that you can pull feeds through to your website showing customer reviews to provide that extra trust factor.
Check out insureandaway.co.uk whioch shows an example of how this can be implemented.
You need 30 feedback in the last year ( I Beleive) with an average of 3.5 stars or over.
It may take a week or two for your ads to start showing the reviews upon receiving the required amount of feedback. Your ads will start showing the seller rating extension automotically. Make sure you're not using a subdomain style display URL as Adwords will not recognise this as the website associated with the feedback and not show the extension.