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how can I targed only a specific gender when placing an ad on google search network only

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# 1
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how can I targed only a specific gender when placing an ad on google search network only

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Marked as Best Answer.
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Accepted by topic author Dejan S
August 2016

Re: how can I targed only a specific gender when placing an ad on google search network only

[ Edited ]
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# 2
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@Dejan S

 

Demographic targeting is not available for the search network.

 

A workaround would be to create content in the ad and ad extensions like Callouts and possibly Site Links that inform the searcher that the site is geared towards a specific gender.  If relevant, you could include queries related to the specific gender as well.  

I would avoid using anything negative that might be perceived as discriminatory like "Men Only!" or "Men Stay Out!".  I'd stick with positive like "Great Content/Product for Men."

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dejan S
August 2016

Re: how can I targed only a specific gender when placing an ad on google search network only

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Dejan S

 

Demographic targeting is not available for the search network.

 

A workaround would be to create content in the ad and ad extensions like Callouts and possibly Site Links that inform the searcher that the site is geared towards a specific gender.  If relevant, you could include queries related to the specific gender as well.  

I would avoid using anything negative that might be perceived as discriminatory like "Men Only!" or "Men Stay Out!".  I'd stick with positive like "Great Content/Product for Men."

Re: how can I targed only a specific gender when placing an ad on google search network only

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# 3
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Thanks for your fast response!