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how Bid multiplier can change my bid ?

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# 1
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Hi friends,

 

I would like to improve my bid on weekday mornings. If I increase my bid on bid multiplier by 90%, will it increase ? How to decrease bids by the use of bid multiplier? Thanks in advance.

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Accepted by topic author Sri R
September 2015

Re: how Bid multiplier can change my bid ?

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# 2
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of course bid will increase . To decrease the bid there is a dropdown called 'decrease by', you can decrease or increase the bid from -90% to +900%.

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Marked as Best Answer.
Solution
Accepted by topic author Sri R
September 2015

Re: how Bid multiplier can change my bid ?

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# 2
Participant ✭ ✭ ✭

of course bid will increase . To decrease the bid there is a dropdown called 'decrease by', you can decrease or increase the bid from -90% to +900%.

Re: how Bid multiplier can change my bid ?

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# 3
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FYI bid multiplier is a campaign level setting in Adwords and not ad group level setting.

Re: how Bid multiplier can change my bid ?

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# 4
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Hello SRI R,

 

To achieve this you have to first change your schedule to create 2-3 segments of time for each workday. For example a segment would be 7 a.m. to 11 a.m. ( if by this you understand morning) .

 

For that segment alone , in the Scheduling Tab , at the Campaign level, you have a column for adjusting the bids, and on that column you can specify an increase as in your example of 90%, although that seems too much of an increase.

 

Read more from here : link