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hi, My client request to appear the ads on the right side. pls advise.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My client insist to request the ads to be appear on the right side of the google search.

 

Please advise the guideline how to do it.

 

Thanks.

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: hi, My client request to appear the ads on the right side. pls adv

Top Contributor
# 4
Top Contributor

Hi,

 

Normally ads in the first three positions gets maximum visibility and clicks compared to positions on the right side.

 

I am not sure why your client wants to move away from the 1-3 position to the right side.

 

Just check your Top Vs Side performance segmentation before makeing a decision.

 

http://adwords.blogspot.in/2011/07/top-vs-side-ad-performance-segmentation.html

 

Now how to move from top three positions to side

 

One thing you can try is reducing your bids. This will move your ads from first three positions to the side.

 

But this position change will not be 'consistent' as the position of your ads will be decided based on ad rank, not just bids.

 

More about Ad position - http://support.google.com/adwords/answer/6300?hl=en

 

More about ad rank - http://support.google.com/adwords/answer/1752122?hl=en

 

And the changes made by your competitors will also affect your ad position (for example you are at no 4, and the competitor at no 3 reduces the bids, you will be back to no 3).

 

Rather than worrying about the position of the ads, please ask your client to worry about the performance (conversions/ROI)

 

Hope this helps,

 

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: hi, My client request to appear the ads on the right side. pls adv

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi macrocorp,

 

Welcome to the community.

 

In addition to Deepak I will suggest you to try the Automated Rule to control your Ad position.

You will find more help here Step - By - Step Guide To Creating A Automated Rule

 

Hope It helps,

 

Thanks,

 

 

View solution in original post

Re: hi, My client request to appear the ads on the right side. pls adv

Top Contributor
# 2
Top Contributor

Hi Macromac A,

 

Welcome to the community...!

 

Are you running an adwords campaign for your client now?

 

If yes, what is the current position (rank) of your ads?

 

Deepak

Re: hi, My client request to appear the ads on the right side. pls adv

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, Yes. We are running adwords campaign for client. The Ads ranking are No1 to No 3 average. My client request to have a consistenly ad display on the right side instead of on the top of the page. This is "Search Network" campaign only.

 

Please advise how to do the adjustment so that everytime user search the particular keyword, its will only show on the left side instead on the top of the page.

 

Thanks you..

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: hi, My client request to appear the ads on the right side. pls adv

Top Contributor
# 4
Top Contributor

Hi,

 

Normally ads in the first three positions gets maximum visibility and clicks compared to positions on the right side.

 

I am not sure why your client wants to move away from the 1-3 position to the right side.

 

Just check your Top Vs Side performance segmentation before makeing a decision.

 

http://adwords.blogspot.in/2011/07/top-vs-side-ad-performance-segmentation.html

 

Now how to move from top three positions to side

 

One thing you can try is reducing your bids. This will move your ads from first three positions to the side.

 

But this position change will not be 'consistent' as the position of your ads will be decided based on ad rank, not just bids.

 

More about Ad position - http://support.google.com/adwords/answer/6300?hl=en

 

More about ad rank - http://support.google.com/adwords/answer/1752122?hl=en

 

And the changes made by your competitors will also affect your ad position (for example you are at no 4, and the competitor at no 3 reduces the bids, you will be back to no 3).

 

Rather than worrying about the position of the ads, please ask your client to worry about the performance (conversions/ROI)

 

Hope this helps,

 

Deepak

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: hi, My client request to appear the ads on the right side. pls adv

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi macrocorp,

 

Welcome to the community.

 

In addition to Deepak I will suggest you to try the Automated Rule to control your Ad position.

You will find more help here Step - By - Step Guide To Creating A Automated Rule

 

Hope It helps,

 

Thanks,

 

 

Re: hi, My client request to appear the ads on the right side. pls adv

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks for the comment. Let us try to explain to our client.