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existing account with hundreds of adgroups / keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi. I have taken over management of an adwords account which has been running for a couple of years. It has been through a few external consultancies who have each had their hand in it. It's a mess.

 

There are 275 ad groups, 14144 keywords and 542 adverts. 

 

I'd like to start over... or at least, move all the adgroups which are not performing or haven't been triggered in the last 60 days in to a "not used" campaign or group. There are only around 30 adgroups which are triggered you see. It's difficult to manage using the web interface due to the huge number of groups! 

 

What do you think is the best way to approach this? 

 

Many thanks, JL.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: existing account with hundreds of adgroups / keywords

Top Contributor
# 2
Top Contributor

Hello,

I would use free tool by google i.e. Adwords Editor.

 

Some Helpful Links:

 

Download Adwords Editor

About Adwords Editor

All About Adwords Editor


Best part of adwords editor is we can work offline and can download statistics and work offline.

 

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: existing account with hundreds of adgroups / keywords

Top Contributor
# 2
Top Contributor

Hello,

I would use free tool by google i.e. Adwords Editor.

 

Some Helpful Links:

 

Download Adwords Editor

About Adwords Editor

All About Adwords Editor


Best part of adwords editor is we can work offline and can download statistics and work offline.

 

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: existing account with hundreds of adgroups / keywords

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Once you've analyzed the historical data for the account (search term reports, ad CTRs, conversions, etc), you might want to start fresh.  If the structure of the account has become unwieldy, sometimes it's better to delete what's there and start over.