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enhanced display campaign doesn't show on desktop ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I run a display enchanced campaign for a week and i don't understand why all impressions are only on mobile and tablets (>500 000) when i have like 10 impressions on desktop. The sites i target are not strongly used on mobile.

So is there any explanation or just a bug ?

Thanx

Re: enhanced display campaign doesn't show on desktop ?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi

 

Hardly a bug.
Do you only use placements as targets? No audiences or keywords?

Your bid could simply be too low to win auctions on desktops.

Re: enhanced display campaign doesn't show on desktop ?

[ Edited ]
Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi,

 

Its much surprising. It doesn't happen in general. I think it may be a technical issue or bug.

 

I would encourage you check these data for 2-3 days and if required, contact to AdWords Customer Support Group.

 

Thanks!

 

Anand Vishwakarma

Re: enhanced display campaign doesn't show on desktop ?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I use 2 adgroups, one with keyword targeting, the other with managed placement.

My max cpc is way above average (i manage this account for 7 years).

I really don't see any explanation beside a bug.

Re: enhanced display campaign doesn't show on desktop ?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hmm, strange.
I do sometimes experience the display network advertising feature can behave strangely and unpredictable, for example giving very few impressions. My cure for that is sometimes to kick-start it by raising bid a lot, only for a while, til it starts.