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engagement ads campaign

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# 1
Follower ✭ ✭ ✭

hi,

 

Please, could you tell me since how long the engagement ads display campaign is available for ?

Does that mean that i 'am unable to create rich media creatives from a standard display campaign one  (so have to create seperate campaign) ?

 

Tks a lot..

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author garguier s
September 2015

Re: engagement ads campaign

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# 2
Collaborator ✭ ✭ ✭

Hello Garguier , Welcome to the Community,

 

The Engagement Ads are in beta since August 2013 and are described here : link

The beta stage does not allow all users to test a feature, so I think you can wait until it is rolled out globally.

 

Since they use a new form of bidding CPE , I think a new Campaign should be a better choice than a new ad group : 

 

"Engagement Ads are tuned to user engagement, not clicks, and are available on a cost-per-engagement (CPE) basis. This allows advertisers to bid and pay only for user engagement, bringing accountability and efficiency to a scalable display campaign."

View solution in original post

Marked as Best Answer.
Solution
Accepted by Kim_Clink (Top Contributor)
September 2015

Re: engagement ads campaign

Top Contributor
# 4
Top Contributor

Hi Garguier,

 

I would double check your available campaign types.  It looks to me like these campaigns/ads have rolled out to a number of users now.

 

You can read more here:  https://support.google.com/adwords/answer/3265312

 

It should look something like this:

 

engagementadscampaigns.jpg

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author garguier s
September 2015

Re: engagement ads campaign

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Garguier , Welcome to the Community,

 

The Engagement Ads are in beta since August 2013 and are described here : link

The beta stage does not allow all users to test a feature, so I think you can wait until it is rolled out globally.

 

Since they use a new form of bidding CPE , I think a new Campaign should be a better choice than a new ad group : 

 

"Engagement Ads are tuned to user engagement, not clicks, and are available on a cost-per-engagement (CPE) basis. This allows advertisers to bid and pay only for user engagement, bringing accountability and efficiency to a scalable display campaign."

Re: engagement ads campaign

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Tks a lot Adrian B
Marked as Best Answer.
Solution
Accepted by Kim_Clink (Top Contributor)
September 2015

Re: engagement ads campaign

Top Contributor
# 4
Top Contributor

Hi Garguier,

 

I would double check your available campaign types.  It looks to me like these campaigns/ads have rolled out to a number of users now.

 

You can read more here:  https://support.google.com/adwords/answer/3265312

 

It should look something like this:

 

engagementadscampaigns.jpg

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’