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dynamic remarketing

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to set up remaketing via TAG manager though do not know which parameter reference is best suited for Vacation home rentals as: 

Hotel and Rentals Sites parameters appear to focus on hotels e.g. "hrental_id" & "hrental_pagetype" etc. Where as Travel "listing_id" & "listing_pagetype" also dont appear top be best suited.


Can you please advise?




1 Expert replyverified_user

Re: search remarketing

Rising Star
# 2
Rising Star
I think what you meant was dynamic remarketing campaign, not search remarketing.

Well we usually use hotel category for rentals and serviced apartments all over the world which seems to be working fine. Travel category is more related to companies who provide travel packages etc.

How and which parameters you going to implement completely depend on your campaign objectives. For eg there are time we don't use category and price component in some hotel dynamic remarketing campaign. likewise depending on your strategy you should decide how to proceed.