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display planner

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# 1
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why the all keywords have equal historical cpc 0 to 100 . I am confused

Re: display planner

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# 2
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yeah, it's just not very accurate. not very happy about it either.
I think it also struggles to give a clear picture of the average CPC on display because it is adding together too many different things. A text ad on display for the same targeting will have a very different CPC than an image ad.