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display advert Targetting

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# 1
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I am looking into running adverts on the display network and see there is a range of options available  for targetting potential customers I see that the list includes the following:

 

1 placement targeting

2 contextual targeting

3 interest category targeting

4 keyword targeting

5 demographic targeting

 

Can anyone tell me what the best option or combination of this options is? The product I am selling is a weight loss product targeted at women. There are a few  companies currently selling this product on the market and we are not the cheapest. I look forward to hearing from you.

 

Regards

 

Pete

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Accepted by topic author Pete D
September 2015

Re: display advert Targetting

Top Contributor
# 2
Top Contributor

Oh.... This could be a tutorial of hours....Smiley Happy

 

If you are just starting with the display I would suggest the following;

Always use  keywords for contextual targeting so the system would  find pages with relevant content for the theme of keywords .(Since keywrods on display work collectively as a theme, 8-15 KWs will do)

I like to combine keywords with either managed placements or topics.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Pete D
September 2015

Re: display advert Targetting

Top Contributor
# 2
Top Contributor

Oh.... This could be a tutorial of hours....Smiley Happy

 

If you are just starting with the display I would suggest the following;

Always use  keywords for contextual targeting so the system would  find pages with relevant content for the theme of keywords .(Since keywrods on display work collectively as a theme, 8-15 KWs will do)

I like to combine keywords with either managed placements or topics.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’