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destination URL

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello guys, 


Just a quick one, is there any difference in setting the destination url at ad level or keyword level? 


Does it affect relevance and QS?





2 Expert replyverified_user

Re: destination URL

Rising Star
# 2
Rising Star

It can affect relevance and QS if the system decides that the keyword-level destination URL is a better (or worse) "fit" for the keyword and the related searches than the destination URL used at the Ad Group level.


You might want to test and see which gives you better results.

Google AdWords Top Contributor

Re: destination URL

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Oscar,


I think its all about how you want to manage your campaigns.  Setting Destination URL's via ads or keywords will be treated the same, as far as I'm concerned, there is no QS benefits to either is not better than the other.


This is assuming you have a specific URL that you would be setting at either the ad group or keyword level.  If you're talking about very specific and different URLs, there could be differences.



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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