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destination URL in PLA

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Now that we know that PLA is not based upon keywords, and adding keywords will only hint Adwords on how to manipulate your ads, how does adding a destination URL to those keywords make a difference? Is there anything happening to the product target?

1 Expert replyverified_user

Re: destination URL in PLA

Google Employee
# 2
Google Employee

Hi Brower. Thanks for your post. 

 

You are correct in saying that Product Listing Ads don't work with keywords, but rather with Product targets. Therefore, having keywords and destination URLs on those keywords will have no effect on your PLA campaign. As a result nothing will happen to the product target. 

 

The only keywords that will have an effect is negative keywords

Re: destination URL in PLA

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Instead of keywords, regular Product Listing Ads campaigns use product targets to determine when items in your Merchant Center account appear on a search results page. Defining keyword lists for proactive targeting won't have any effect on your Product Listing Ads or product targets at this time. However, you can use negative keywords to limit the searches for which your ads will show. Negative keywords can be applied at the ad group or campaign level.

Details at https://support.google.com/adwords/answer/2456103?hl=en

Re: destination URL in PLA

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
I just wanted to confirm that....

So, (let us not say it loud), it makes no sense to add any extra dollars to reach estimated top of page bids........