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customer match youtube

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi

 

I wonder, what does it mean that a Customer Match audience. or a Similar audience built off a Customer Match list, is eligible for YouTube but not for Display Network.

As YouTube is part of the display network, does that mean we can only target those audiences with video ads? Or can we also reach them using display ads, using a Display campaign, when they visit YouTube?

Re: customer match youtube

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi David,

Please find below the URL for Remarketing to YouTube viewers with AdWords. Please go to the

Targeting a video remarketing list in a standard AdWords campaign

https://support.google.com/adwords/answer/2545661?hl=en

I hope this will work for you.

Thanks,
Anand

Re: customer match youtube

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

@David_Precisera

 

Good question. I know that Customer Match is not eligible for 3rd party sites in the Display Network. I have not used customer match on YouTube, so I'm not 100% sure. The Rimm-Kaufmann blog wrote about this a few months ago, and they seem to imply that it is indeed video ads only when using it on YouTube.