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cost per click: how to pay less

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Clear and simple explanation:

 

Re: cost per click: how to pay less

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Make efforts in making better quality score through better connection between keywords, ads and landing pages.
If you make that well, then you are going to have higher quality score and then you pay less per click.
That is really simplified version.
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