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conversion tracking code in adwords

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# 1
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1) When inserting the code on thankyou page, will the page differentiate user comes from an ad campaign or from organic search/facebook...?? since everyone after registration will go to thankyou page. 

 

2) Should conversions link to Ad Campaigns? Yes or No? How does the conversion code knows which campaigns / ad groups that direct to the same thankyou page with the same conversion code if not linked to any campaigns / ad groups?

 

Thank you very much in advance.

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Accepted by Archit (Rising Star)
February

conversion tracking code in adwords

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# 2
Top Contributor

If you use the Adwords conversion tracking then the system will ONLY track conversions that came from an AdWords visit.

 

If, however, you set up a goal in Analytics and import this back into Adwords as a conversion, the conversion data for AdWords visitors will be available in AdWords. but you will have conversion data for all traffic sources - including Adwords - in Analytics.

 

For this reason, it is generally preferable to use GA goals and import them back into Adwords.

 

Take care not to use both - otherwise, Adwords will count the same conversion twice.