My client wants more calls for his fha loan service. He is in a very competitive market where the pay per click is 10-30 bucks !!! How can i generate a decent volume of phone calls with ad spend of 10 dollars a day
You could give the Display network and try since clicks can be as low as $.015 each for that industry (depending on geo).
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You could run ads on just one day a week with a $70 budget.
The click cost reflects the value placed on those keywords by your client's competitors. If he has better ads, and a better converting landing page, than his competitors, he should be able to profit from it regardless of the what the click cost is.
The simple answer is - you can't.
There are things you can do - improve QS, etc, but a @RobSkelton indicates, the market determines the costs - if there were a way to undercut the market... well, the market would have found it.
This is a little like asking how you can but a $10,000 ad in the Washington Post for $1,000 - you can't... not while they have advertisers willing to pay the $10k.
I think you need to turn the question on its head... how do I make a click that costs me $30 profitable? Answer that question and the other question is then moot.