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charged more than max CPC

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭


I started an ad campaign with manually max CPCs. For a group it is 1.4$. But I've changed a little CPCs for particular keywords.

No Enhanced CPC

Search network only

No additional settings (location, devices, schedule) are set up


Here is the issue: For a word with manually set up max CPC of 0.5$ I got 3.96$ CPC on average (i had only 1 click, so this is basically the cost of the auction). I have the same situation with other 3 keywords that were clicked - charged more than my max CPC.


Could you please explain why is that?



1 Expert replyverified_user

Re: My CPCs are higher than my manual max CPC settings

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



have the same problem.

the only thing is that my schedule is empty. No additional settings.

And still my average is way higher than my max CPC (manually set up)...

max vs avg.png

Re: charged more than max CPC

Rising Star
# 3
Rising Star

Is it possible that your bids were set higher than what the image you shared shows, even if just for a short time?  If so, it could be that your account information was populated to the various ad servers and that some clicks accrued before you reposted the lower bids.

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