charged more than max CPC
I started an ad campaign with manually max CPCs. For a group it is 1.4$. But I've changed a little CPCs for particular keywords.
No Enhanced CPC
Search network only
No additional settings (location, devices, schedule) are set up
Here is the issue: For a word with manually set up max CPC of 0.5$ I got 3.96$ CPC on average (i had only 1 click, so this is basically the cost of the auction). I have the same situation with other 3 keywords that were clicked - charged more than my max CPC.
Could you please explain why is that?
Re: My CPCs are higher than my manual max CPC settings[ Edited ]
Re: charged more than max CPC
Is it possible that your bids were set higher than what the image you shared shows, even if just for a short time? If so, it could be that your account information was populated to the various ad servers and that some clicks accrued before you reposted the lower bids.
Google AdWords Top Contributor