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can't get even one impression for my ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have still gotten nowhere in this extremely frustrating process of getting my PLAs up and running.

 

My campaign was not getting any impressions, so a new account set-up specialist set up a brand new campaign for me yesterday. The old campaign was paused.

 

There are keywords which should be triggering my ads. I also spoke to a adwords campaign specialized assigned to my account, and was told to wait 1-2 days to see any results.

 

12 hours later, there is still no change. I don't have one single impression. Clicking on "ad preview and diagnosis" only tells me "The keyword phrase you've entered doesn't currently trigger any of your ads." So not helpful.

 

I need to know WHY it is, so I can fix it! 

 

The CPC was set at an amount suggested by the new account set-up specialist, so it should not be the reason for my ads not even showing.

 

If anyone can help, would appreciate it as I won't be able to get any help till Monday.

 

Thanks

1 Expert replyverified_user

Re: can't get even one impression for my ads

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
You mention this is for PLA. You need to have a Google Merchant account for that and you need to link it to Adwords. So make sure you have both.

PLAs are triggered not from keywords in your Adwords account but by what is called product targets in Google Merchant. In effect, these are your keywords that trigger your ads.

Re: can't get even one impression for my ads

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
1. Check if your ads are approved
2. Check if you have balance in your Adwords Billing Tab
3. Check if your Campaign Start Date is set to start on any other date. Also check your Campaign End Date.
4. Check your Keywords Tab and see if you have any message like "Low Search volume" or "First Page Bid Estimate is ..." . Take action based on those suggestions.
5. Check your Targeting Location

Please check and let us know.

Regards,
Balu
www.locsea.com/blog.php

Re: can't get even one impression for my ads

Top Contributor
# 4
Top Contributor
Good advice from LathaBalu, except for number 4. PLA's don't use keywords like other campaigns. You can add keywords, but they don't get used and no data will be gathered.

When you use the Ad Preview tool, click on the Shopping link.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: can't get even one impression for my ads

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Thanks for correcting, Pete. Appreciated.

Regards,
Balu