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broad match key words

dee
Visitor ✭ ✭ ✭
# 1
dee
Visitor ✭ ✭ ✭

HELP!!!!!!!!!! they have automatically set me up with so many broad match keywords its making me go broke. how do i get my keywords to exact match

Marked as Best Answer.
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Accepted by RachelM (Google Employee)
September 2015

Re: broad match key words

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi dee and welcome,

 

If you want exact match, you put your keywords in brackets [word].

There are several other options too if you want.

See http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

 

Hope this helps

RPquest

 

Re: broad match key words

Badged Google Partner
# 3
Badged Google Partner

The adwords editor is a great tool for making multiple changes quickly and easily. 

 

Rather than just go through and change all KW's to exact match, you could use the search terms report to find the irrelevant queries that are eating up your budget, and add them as campaign level negatives. It's really easy to do within the interface.

 

If your budget is too high, set your daily budget lower until you can get a handle on the spend, so you don't spend your self broke. Smiley Happy

Tom