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brand name search trends decrease suddenly

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# 1
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Hi all:

 

Have you ever come accross a issue that the brand name' s search trends( in google trends) decreased a lot suddenly, but other competitors brand name is ok, what does it indicate? 

1 Expert replyverified_user

Re: brand name search trends decrease suddenly

Top Contributor
# 2
Top Contributor

Hello,

 

Google Trends typically works on popular search terms and as per the help center, they take into consideration percentage of all searches happened within a time span.

 

So it is quite possible that the trend for the Brand name which you are looking for might have gone down for certain period of time. I would also add here that the data all is approximation and might vary from time to time.

 

More details here: https://support.google.com/trends/answer/4355213?hl=en&ref_topic=4365599

 

Pankaj

Re: brand name search trends decrease suddenly

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# 3
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Hi Han,

have you noticed an actual drop in the account itself?