brand name search trends decrease suddenly
Have you ever come accross a issue that the brand name' s search trends( in google trends) decreased a lot suddenly, but other competitors brand name is ok, what does it indicate?
Re: brand name search trends decrease suddenly
Google Trends typically works on popular search terms and as per the help center, they take into consideration percentage of all searches happened within a time span.
So it is quite possible that the trend for the Brand name which you are looking for might have gone down for certain period of time. I would also add here that the data all is approximation and might vary from time to time.
More details here: https://support.google.com/trends/answer/4355213?hl=en&ref_topic=4365599