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auto max. cpc is to low

# 1

I recently set my max. cpc higher of some key words and now  the auto max. cpc on all of the other keywords is now down to .06 why is this and is it affecting my ad showing. 

1 Expert replyverified_user

Re: auto max. cpc is to low

Google Employee
# 2
Google Employee

HI there, 


Thanks for posting. When you choose automatic bidding, the AdWords system looks at your keyword and campaign and tries to find the best bid for your keywords. If the campaign is new or doesn't have very much data the system may take some time to adjust to find the right type of bid for you. 


Given your post, I'd recommend trying out manual bidding for a stretch of time with all your keywords to see how the performance goes with your idea of an appropriate bid. Once your keywords have some data to go on from this stretch of time, you might want to try out automatic bidding again, as at this point the system will have more data to work from to help you manage your bids. 


Hope this helps!