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auto CPC rising significantly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi I was wondering if someone can help me out. 

 

I have noticed that the auto CPC has rising significantly and my costs per click have rising dramatrically. 

When I first started it cost me on average about $1 per click or less now the same key words cost $4,95 and one cost me $18 why has this occurred? 

 

Cheers 

 

Andrew 

1 Expert replyverified_user

Re: auto CPC rising significantly

Top Contributor
# 2
Top Contributor

Hello;

This is typical when the system starts to accumulate data about your a campaign performance. If CTR goes down, QS goes down, and the bid starts climbing up.

 

What are your QSs?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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