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audience/content keywords

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi

 

In this video (12:40 min) https://www.youtube.com/watch?v=Z253beNQDi4

the presenter makes a distinction between:

 

Audience keywords

and

Content keywords

 

This was news to me...

Marked as Best Answer.
Solution
Accepted by topic author David_Precisera
October 2016

Re: audience/content keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi David,

 

You can choose between whether your display keywords target the content on the page only, or whether it also targets people likely to be interested in the keywords.

As can be seen in the screenshot below.

 

1477312263900screensave.png

audience/content keywords

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

 

 

Complexity adds to confusion...