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adwords mouse over video ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've recently noticed few YouTube video ads via Google adwords on few sites/blogs. I guess it's a new feature.


So what's new here, you normally see an image ad.. but as you hover your mouse on the image, you'll see "Expanding" word and then YouTube video will quickly open as popup and start playing.


I just want to know, how you can activate this video ad format and what you call it?

Re: adwords mouse over video ads

[ Edited ]
Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hi skmr Smiley Happy
The video ad you just watched is TrueView and there are 3 video ad formats;
1) In-stream
2) In-search
3) In-display

You can see these links on for more info-

Hope that helps a bit. Good luck Smiley Happy