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adwords_labels and adwords_groupon Merchant Center Feed Attributes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Can the adwords_grouping attribute only be used on CPA campaigns?

 

I'm confused about how these attributes are used and what values can be used with them in a product feed. For the adwords_grouping attribute, the Products Feed Specification on Merchant Center States:

 

"...This is a required field if the advertiser wants to bid differently to different subsets of products in the CPC or CPA % version."

 

https://support.google.com/merchants/bin/answer.py?hl=en&answer=188494#US

 

But, the Adwords "Set up your product listing ads campaign" states:

 

"For CPC bidding: These attributes are condition, brand, product_type, and adwords_labels.

For CPA % bidding: Only adwords_grouping is allowed."

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2456103

 

Also, what values can be used with these atributes?

 

I'm not sure where to post these questions, so I though I would start here.

 

Many Thanks,

 

 

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author gmgarcia
September 2015

Re: adwords_labels and adwords_groupon Merchant Center Feed Attributes

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

Hi gmgarcia,

 

Here is more clarity to the Help center articles. CPC campaigns can use either the Adwords_Grouping or Adwords_Labels attributes.  However, CPA% campaigns can only use Adwords_Grouping.

 

Best,

Zee
G+

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author gmgarcia
September 2015

Re: adwords_labels and adwords_groupon Merchant Center Feed Attributes

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

Hi gmgarcia,

 

Here is more clarity to the Help center articles. CPC campaigns can use either the Adwords_Grouping or Adwords_Labels attributes.  However, CPA% campaigns can only use Adwords_Grouping.

 

Best,

Zee
G+

Re: adwords_labels and adwords_groupon Merchant Center Feed Attributes

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Zee,

 

Thanks for the clarification!

 

Best,

Re: adwords_labels and adwords_groupon Merchant Center Feed Attributes

Zee Community Manager
Community Manager
# 4
Zee Community Manager
Community Manager
Glad it helped. Smiley Happy
Zee
G+