AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

adword group keywords etc

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hey all new here and got a question, lets say i have one ad group called services, in there are two key words limo services and limousine services, lets say my ad is showing limo services, and i want it to automatically change to limousine services when someone googles it, is this possible without creating another adgroup?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Raj G
September 2015

Re: adword group keywords etc

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Raj,

 

Welcome.

 

Yes you can do it by using Dynamic Keyword Insertion.To use keyword insertion, you just need to add a snippet of code to your ad text. Then each time your ad shows, It will automatically replace the code with the keyword that triggered the ad.

 

Find more help here 

Using keyword insertion

 

Hope it helps.

 

 

Thanks,

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Raj G
September 2015

Re: adword group keywords etc

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Raj,

 

Welcome.

 

Yes you can do it by using Dynamic Keyword Insertion.To use keyword insertion, you just need to add a snippet of code to your ad text. Then each time your ad shows, It will automatically replace the code with the keyword that triggered the ad.

 

Find more help here 

Using keyword insertion

 

Hope it helps.

 

 

Thanks,

Re: adword group keywords etc

Top Contributor
# 3
Top Contributor

Hey Raj,

 

Agree with Shuva on this. You can use DKI or Dynamic Keyword Insertion.

 

The syntax is as simple as {KeyWordSmiley Very Happyefault text}

Put this in your headline/description lines and you should be fine.

 

Couple of things to take care of:

- When you use DKI, ensure that you do not have any misspelled keywords in your adgroup. Since Limousine is a word many people may misspell, you may have added these as keywords. but using these as keywords means, they will get replaced in your ad. a service like limo rentals should not really have a misspell- it kills the class of the car Smiley Wink

 

- Broad/BMM keywords - make sure that all the keywords in your ad make sense when replaced in your ad copy.

 

Ideally, If I were you, I would create 2 separate adgroups for these. It makes managing easier. I dont have to keep checking my ads and see if my keywords fit in every time I run a search terms report to add more keywords.

The only thing you would need to do id add inter-adgroup negative keywords.

 

Hope this helps!

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

Re: adword group keywords etc

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

thanks it worked perfectly