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Your ads will stop showing - targeting confusion

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi, 

 

I'm fairly new to Display ads and trying something. I am targeting an area by radius selection however I also have keywords however this is too restrictive. 

 

I would like to do a wide campaign in that area without keywords/placement but when I paused my keywords, it says......

 

"Your ads will stop showing

Pausing the last of your targeting for the following ad groups will stop your ads from showing"

 

How do I do a wide campaign without being too restrictive?

 

Thanks

1 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Your ads will stop showing - targeting confusion

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Lianne,
I think what you have to do is change your Targeting Settings. Basically, if you've ran a Display Campaign targeted towards a geographic area and told Google to only show your Ads if content on sites matches your Keywords, when you pause your Keywords Google will not know where to show your Ads.
My suggestion - first, select how you do want to target your Ads - do you want to target to all websites in that geographic area (could get expensive and very un-targeted)? You have several different options to choose from Keyword Contextual (which you're turning off), Demographic Targeting, Remarketing, and Interest Targeting.
- Targeting Settings on the Display Network - https://support.google.com/adwords/answer/1209882?hl=en
Reaching Audiences on the Display Network - https://support.google.com/adwords/answer/2404239?hl=en&ref_topic=3121944

Choose which one works for you. Then, make sure your Campaign Settings (click on Settings tab in your Campaigns) are configured correctly for what you're trying to do - https://support.google.com/adwords/answer/2567043?hl=en
I'm guessing you'd want to select a Display Network Campaign. Then, update your targeting settings in AdWords to make sure that your targeting the users that you want to target. Hope this helps and please post more questions if you need additional help.

Reach your Audience through GDN -
https://support.google.com/adwords/topic/3121935?hl=en&ref_topic=3119122

Add Demographic Targeting to an Ad Group - https://support.google.com/adwords/answer/2580282?hl=en

Where Ads might appear on GDN - https://support.google.com/adwords/answer/2404191?hl=en

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Marked as Best Answer.
Solution
Accepted by topic author Lianne M
September 2015

Re: Your ads will stop showing - targeting confusion

Top Contributor
# 7
Top Contributor
In placement terms 1km is tiny - it doesn't matter how densely populated the area is.

I had a very similar experience last month - a client was targeting a 4km radius of a fairly small town and we were getting nothing - I widened to 5km and things started.

Sometimes these things need kick starting - sometimes it's bidding, sometimes its geo targeting - try widening for a couple of days - and then trim back - I know it sounds stupid, but Google sometimes needs to realise you're there... once they can see you they tend to keep seeing you.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lianne M
September 2015

Re: Your ads will stop showing - targeting confusion

Collaborator ✭ ✭ ✭
# 19
Collaborator ✭ ✭ ✭

Hello Lianne,

 

Here are some results of traffic by radiuses using the same center, but from my Capital City. These results can be accessed after you set the radiuses from the Campaign Settings / Locations tab.


As you can see , even if I have put higher bids on smaller radiuses determining traffic to be triggered from inner radiuses rather than from outer radiuses, the traffic is still triggered only by the 5 km outer Ring

 

impressions-by-radius.png

 

concentric-radius-setup.png

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Your ads will stop showing - targeting confusion

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Lianne,
I think what you have to do is change your Targeting Settings. Basically, if you've ran a Display Campaign targeted towards a geographic area and told Google to only show your Ads if content on sites matches your Keywords, when you pause your Keywords Google will not know where to show your Ads.
My suggestion - first, select how you do want to target your Ads - do you want to target to all websites in that geographic area (could get expensive and very un-targeted)? You have several different options to choose from Keyword Contextual (which you're turning off), Demographic Targeting, Remarketing, and Interest Targeting.
- Targeting Settings on the Display Network - https://support.google.com/adwords/answer/1209882?hl=en
Reaching Audiences on the Display Network - https://support.google.com/adwords/answer/2404239?hl=en&ref_topic=3121944

Choose which one works for you. Then, make sure your Campaign Settings (click on Settings tab in your Campaigns) are configured correctly for what you're trying to do - https://support.google.com/adwords/answer/2567043?hl=en
I'm guessing you'd want to select a Display Network Campaign. Then, update your targeting settings in AdWords to make sure that your targeting the users that you want to target. Hope this helps and please post more questions if you need additional help.

Reach your Audience through GDN -
https://support.google.com/adwords/topic/3121935?hl=en&ref_topic=3119122

Add Demographic Targeting to an Ad Group - https://support.google.com/adwords/answer/2580282?hl=en

Where Ads might appear on GDN - https://support.google.com/adwords/answer/2404191?hl=en

Re: Your ads will stop showing - targeting confusion

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Lianne M,

 

What you have to understand is that a Display Network Ad Group needs at least 1 targeting method.

 

To make a connection with the real world , imagine that you are a shampoo manufacturer, in a marketing plan you have to decide in what stores your product needs to be displayed to attract customers. Sites from the Display Network are like that stores where your product needs to be placed on a shelf. 

 

A more relaxed targeting method is choosing a Topic, which can include thousands of sites, but if you want relevancy and not simple traffic, you need a more restrictive targeting such as Topics + keywords.

 

Another targeting method is to use the Display Planner to select placements which are relevant to your site. Placements are a set of sites where you want your Ads to appear ( on all their included pages).

Re: Your ads will stop showing - targeting confusion

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Thanks Vkore91.

I have added 9 placements however the area radius targeting is still in place. Nothing is happening even though I've raised the budget..?

The display planner showed at least 20M impressions / week..

Settings:

Display network only - all features
Focus on impressions

Any ideas? I appreciate the help Smiley Happy

Re: Your ads will stop showing - targeting confusion

Top Contributor
# 5
Top Contributor
If you look in the targeting you will see a Venn diagram on the left which shows the areas (not geo areas, rather the kinds of websites) where your ads can show.

Keywords will always be targeted if you choose them - so you are limiting Google if you use keywords - you may want this - you may not.

Then you can target interests and topics. Let's say you sell garden equipment - you might select the interest "Home and Garden".... once you select that there is an option to target and bid or bid only underneath - for the time being select target and bid - and look at the Venn diagram....

now choose topics and select topics - again you might select Home & garden - select target and bid and see what has happened to the Venn diagram - you have now restricted you ads to show only when the person has is displaying an interest combined with the website content being on that topic.

change the second option to bid only - see what happens to the Venn? Now people can have the interest or the topic - so the target market is larger.

Use this diagram to see how wide you have spread the net...

but here's the thing.... if you start with keywords, asdd some placements, topics and interests and all are set to target and bid, then you are going to find it almost impossible to generate impressions let alone clicks... taken to the extreme you could be looking for a woman between 25 and 35, living in a 10 mile radius, who is interested in gardening, on a one of a select 10 websites that has an article about gardening equipment.... you could be targeting the perfect storm!

Re: Your ads will stop showing - targeting confusion

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Hi Steve,

Thanks for your insight. I had a look at the venn diagram & adding various targeting and saw how it works.

At the moment, I only have one type of targeting - Placements 500m-1B impressions however location targeting is set 1km radius. I am aware this is quite narrow option but it is a busy area..

Surely I'd have impressions by now?

Thanks again
Marked as Best Answer.
Solution
Accepted by topic author Lianne M
September 2015

Re: Your ads will stop showing - targeting confusion

Top Contributor
# 7
Top Contributor
In placement terms 1km is tiny - it doesn't matter how densely populated the area is.

I had a very similar experience last month - a client was targeting a 4km radius of a fairly small town and we were getting nothing - I widened to 5km and things started.

Sometimes these things need kick starting - sometimes it's bidding, sometimes its geo targeting - try widening for a couple of days - and then trim back - I know it sounds stupid, but Google sometimes needs to realise you're there... once they can see you they tend to keep seeing you.

Re: Your ads will stop showing - targeting confusion

Top Contributor
# 8
Top Contributor

By the way - that impression indication does not take into account the geo targeting - I'm not sure what it actually reflects - perhaps someone else can weigh in.... but it's not a reflection of a 1km radius - that's for sure!

Re: Your ads will stop showing - targeting confusion

Collaborator ✭ ✭ ✭
# 9
Collaborator ✭ ✭ ✭

I think this information will help :

 

Venn Diagram limitations :

https://support.google.com/adwords/answer/2475441?hl=en

 

Information AdWords doesn't use to calculate potential reach

 

  • budget
  • bid
  • Quality Score
  • keywords
  • ad formats and sizes
  • ad extensions
  • category exclusions
  • advanced location targeting by radius
  • remarketing lists with less than about 3000 visitors

So that estimate is not helpful at this point when you have selected 1 mile radius.

 

Another important aspect to understand from here :

https://support.google.com/adwords/answer/2453995?hl=en&ref_topic=3119074

 

Let's say that you also target mobiles, if they have not enabled GPS or WI-Fi, they are located by the nearest Cell, which can be further away than 1 mile :

 

"Google's cell ID (cell tower) location database: Used in the absence of Wi-Fi or GPS. Accuracy is dependent on how many cell towers are located within an area and available data, and some devices don't support cell ID location."

 

In my opinion, the IP location is based not on the IP of the computer but on the IP of the nearest node ( router ) which can be miles away. A radius of over 5 miles as Steve suggested would be better.

What you can do is to create  multiple Radiuses from the same center point and bid differently . For example minus 5% for the radius of 2 miles, minus 10 % for the radius of 3 miles ,  minus 15% for the radius of 4 miles, minus 20% bid for the radius of 5 miles. This way you have a wider area convered and after a while you can see in the dimensions tab from what radius your impressions have arrived.

Re: Your ads will stop showing - targeting confusion

Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆
Yes it's not reflected on the 1km area but some impressions to avail of! Thanks for your advice, I'll try widening the area for a few days and see what happens.

Thanks again!