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YouTube pre-roll tablet targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone!

 

I'm trying to target YouTube videos viewed on tablets because I'm advertising an app that is only available on tablets...

For Search I used some "App/digital content ad", but for a video campaign? I haven't figured it out yet.

 

The other reason I want to exclude desktop is because I want to drive people directly to the store page (iOS or Android) and targeting desktop users would give me no clue as to what OS they use (I wouldn't even know if the users HAVE tablets!) :/

 

Does anyone have a little clue on what I should try doing first?

Thanks a bunch!

1 Expert replyverified_user

Re: YouTube pre-roll tablet targeting

Google Employee
# 2
Google Employee

Hi Jean-Frederic,

 

Thanks for posting your Youtube Adwords for Video question. It sounds like your looking for good keywords for your YouTube videos. I have a simple but effective suggestion. Have you tried entering Display Network keywords that are tighly themed around each app type (i.e. iPOS or Android) in a separate targeting groups? You can find out how to do both on our Adwords Help page section Targeting your ads with AdWords for video here: https://support.google.com/adwords/answer/2454017?hl=en

Re: YouTube pre-roll tablet targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi John,

Actually I was looking for a way to target tablets only, and exclude any views on desktop on my pre-roll video ads. I'm not trying to target people "interested in tablets", but rather people who are current tablet owners.