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World localities?

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# 1
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Hi there,

 

I was wondering if someone knew what the category "World Localities" is targeting.

 

I have noticed a high delivery on the sub-category "Europe" but I doubt the sites from this topic are only dealing with Europe.

 

Thanks for your help!

Re: World localities?

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager
Hi there,

If you click on this Help Center link: https://support.google.com/adwords/answer/156178?hl=en and scroll down to the Topic Codes, you'll see World Localities listed as the last options.

This means that you can add the topic codes to add many topics to your ad group at once.

Hope this helps.

Zee
G+

Re: World localities?

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# 3
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Hi Zee,

Thanks for your answer but my question was more related to the content of the sites.

If I target the topic "World Localities>Europe", do you know on what type of sites my ads will be display?
Are they sites related to Europe or are they sites with European domain?

Thanks a lot,
Victoria

Re: World localities?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
One of the useres of Moz gave a clear answer http://moz.com/community/q/world-localities-in-adwords