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Will unque keywords in my adgroup 1 trigger ads in my adgroup 2?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just want to make sure that even though the keywords are listed under the same campaign, keywords from one ad group will NOT display ads from another ad group.

 

Thank you.

1 Expert replyverified_user

Re: Will unque keywords in my adgroup 1 trigger ads in my adgroup 2?

Top Contributor
# 2
Top Contributor

Hello;
This sentence is incorrect; (well...partially correct...)
Check this discussion that explains the issue:

 

Truly Duplicate KWs - what impact do they have?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Will unque keywords in my adgroup 1 trigger ads in my adgroup 2?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Scenario 1
Say you have exact match but unique keyword
Adgroup 1
[toy store]
Ad1

Adgroup 2
[toy shop]
Ad2

In this case it won't trigger Ad2 if someone searches for [toy store]. Again, it won't trigger Ad1 if someone searches [toy shop]. It will trigger the ad respective adgroup.

Scenario 2
Say you have phrase match but unique keyword
Adgroup 1
"toy store"
Ad1

Adgroup 2
"toy shop"
Ad2

In this case it won't trigger Ad2 if someone searches for "online toy store". Again, it won't trigger Ad1 if someone searches "online toy shop". It will trigger the ad respective adgroup.

Scenario 3
Say you have broad match but unique keyword (we can't say unique keyword if you have broad match or broad match modifier because synonyms and related searches are allowed in broad match)
Adgroup 1
toy store
Ad1

Adgroup 2
toy shop
Ad2

In this case, if someone searches for "online toy store", there is no guarantee that it will trigger Ad1. It may even trigger Ad2. It is purely based on your Ad Rank (Quality Score * Max CPC).

Thanks,
Balu.
www.locsea.com/googleadwordsblog