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Will multiple ads in one adgroup reduce my cost per click? Will multiple adgoups per campaign?

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# 1
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I have one ad per ad group and one adgroup per campaign.

I have six campaigns running, one for each of the six products I sell.

Would it reduce my cost per click if I had multiple ads in each adgroup? 

Would it reduce my cost per click if I had multiple adgroups in each campaign?

 

 

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Accepted by MosheTLV (Top Contributor)
April 2016

Re: Will multiple ads in one adgroup reduce my cost per click? Will multiple adgoups per campaign?

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# 2
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The number of ads per ad groups or number of ad groups per campaign has no direct effect on CPC.

However, if you're unhappy with your CPC, you absolutely should consider testing new ad texts. The ad itself is how you influence people to click -- if you create a better ad, it may raise your CTR, leading to lower average CPCs.