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Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?

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# 1
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I don't sell any packaged goods on my site, nor do I ask for money or any personal information.  But I got a message from 1and1.com  implying that if I buy an SSL certificate on my site Google might favor my site more. Does this mean a lower price per click?

 

 

Do I even need an SSL certificate if I'm not asking for money or asking for personal information?

 

 

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Accepted by MosheTLV (Top Contributor)
April 2016

Re: Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?

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# 2
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It won't affect CPC.

1&1 is talking about organic search results, and even that boost is highly overrated. https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
April 2016

Re: Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
It won't affect CPC.

1&1 is talking about organic search results, and even that boost is highly overrated. https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

Re: Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?

Top Contributor
# 3
Top Contributor

@bobbym880

As you correctly point out AdWords requires SSL only on transaction pages and on pages collecting personal info.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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