Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?[ Edited ]
April 2016 - last edited April 2016
I don't sell any packaged goods on my site, nor do I ask for money or any personal information. But I got a message from 1and1.com implying that if I buy an SSL certificate on my site Google might favor my site more. Does this mean a lower price per click?
Do I even need an SSL certificate if I'm not asking for money or asking for personal information?
Re: Will Adding an SSL Certificate to my site reduce Price Per click for Adwords?
As you correctly point out AdWords requires SSL only on transaction pages and on pages collecting personal info.
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