AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Whyt needs Google merchant center?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

HI,

 

when we needs merchant center and why ?

 

 

 

Thanks & Regards

 

Rajendra

2 Expert replyverified_user

Re: Whyt needs Google merchant center?

Rising Star
# 2
Rising Star

Hi there,

 

Hope this article (by one of top contributor) on the Merchant Center Product Forum would be of help to you..

 

 - Sumanth

Sumanth Sridhar

Re: Whyt needs Google merchant center?

Top Contributor
# 3
Top Contributor

Hi Rajendra,

 

You have seen on search engine results page that some products appear under sponsored section. That is called Shopping campaigns. When you want to promote eCommerce product through this shopping campaigns, You need a Google Merchant center. Google Merchant center is a tool that allows you to upload your product feed to Google and those can be targeted by Google AdWords.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Whyt needs Google merchant center?

[ Edited ]
Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

In addition to Rakesh's answer, merchant center is required for Dynamic Remarketing campaign also.

 

 

-Rohit I am on Linkedin

Re: Whyt needs Google merchant center?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for revert.

It means Merchant center is a part of Adwords or it is different tool .

what is the difference between Adwords and merchant center.

Thanks

Rajendra

Re: Whyt needs Google merchant center?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Rohit,

Please explain it.

Thanks

Rajendra

Re: Whyt needs Google merchant center?

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆

Hello Rajendra,

 

Its not the part of AdWords but if someone is planning to launch a Shopping or Dynamic Remarketing campaign he must have a merchant account first.

 

Why is this required - Ads triggered by shopping campaign in search result have :- product image, price & the product landing page; which are fetched right from the product data-feed of advertisers merchant account account.
Same is required in case of dynamic remarketing, as on the banner, product always varies according to the user interest/page/product visited on your website

For more detail you may visit this- https://support.google.com/merchants/?hl=en#topic=3404818

 

 

Thanks

-Rohit

I am on LinkedIn