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Why is my ad headline changing and including the Keyword?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I have some campaigns live, but was wondering why Google is automatically changing the headlines to the Keyword + Display URL if I am not using Dynamic Search ads. Would it be to improve my Quality Score?

 

Thanks!

1 Expert replyverified_user

Re: Why is my ad headline changing and including the Keyword?

Top Contributor
# 2
Top Contributor

Hi Bruna, as far as the Display URL is concerned Ads can sometimes show this in the Headline.  For the Keyword - silly question - but I take it you're not using DKI (Dynamic Keyword Insertion) in any of your Ads?

 

Google do regularly play with various layouts for Ads so it could be simply a test.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Why is my ad headline changing and including the Keyword?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Jon,

Thank you very much for your response!

No, I was not using DKI in my ads. I guess it might have something to do with the Quality Score, since now that it has improved other creatives are also being shown. The problem has been resolved Smiley Happy

Best wishes,